"We are not Muslims" hasn’t been so effective for our community, has it? Even if we do so in a positive way that does not condone attacks on Muslims, simply educating the public about the fact that we are a distinct community and that we in fact "are not Muslim" will not get to the root of the problem. As long as we live in a country (and world) where an entire community (in this case, Muslims) is targeted, spied on and vilified, we will not be safe, we will not be free.
This is an important article from earlier this year that clearly resonates with today’s tragic events. This is a significant point both for the media and South Asians responding to the horrifying violence in Oak Creek.